The 3 Steps to Selling More Security and Low Voltage Systems

Woo-Hoo it’s Friday!

The 3 Steps to Selling More Security and Low Voltage Systems…Minimize, Maximize, Discriminate

In selling electronic security systems, your financial success will have more to do with your ability to MINIMIZE your time spent with people not qualified and ready to buy from you (i.e. lookey-loos, deadbeats and tire-kickers) and to MAXIMIZE your time spent with people who are ready, willing and able to buy from you.

Only Two (2) days left to get your hands on my birthday special for the Smokin’ Security Newsletter before it goes “bye, bye” on Monday.

The 3 Steps to Selling more…in action

Attention: Alarm Dealers, Burglar Alarm Installers, CCTV Honchos, Home Theater Dudes, Locksmiths, Low Voltage Installers, Security Dealers, Security Integrators, Private Security Guard Services:

Only 2 Days and 9 hour, and 17 Seconds Left To Get Your Hands On My Three (3) Back Issues and the current issue of The Smokin’ Security Newsletter For My 47th Birthday Special!

Inside the February Issue, you’ll…

• Find out the #1 thing that scares the heck out of security dealers.
• Get a complete “Ad-topsy” on how to create smokin’ postcards.
• Get a done-for-you Birthday postcard that’s ready for you to send out.
• Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
• Learn my three-step method for writing smokin’ postcards.
• Uncover the phrase that all security installers must use in every letter introductions.
• Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
• Get my favorite line to use at the end of your postcard.
• Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
• Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

• Special Report #1:  8 Steps to Becoming A Security Honcho
• Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
• Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… With a N’or Easter of Bonuses

First off, I’m going to give you three (3) FREE back issues and the current issue of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Three (3) back issues and one current issue of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Outrageously Succesful Security Marketing Promo!

I gotta tell you that my 47th Birthday bash was even bigger then I expected!  It was so big that I needed a fire exintiguisher to put out my birthday cake….hahaha!

Inside the February Issue, you’ll…

• Find out the #1 thing that scares the heck out of security dealers.
• Get a complete “Ad-topsy” on how to create smokin’ postcards.
• Get a done-for-you Birthday postcard that’s ready for you to send out.
• Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
• Learn my three-step method for writing smokin’ postcards.
• Uncover the phrase that all security installers must use in every letter introductions.
• Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
• Get my favorite line to use at the end of your postcard.
• Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
• Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

• Special Report #1:  8 Steps to Becoming A Security Honcho
• Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
• Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… with a N’or Easter of Bonuses!

First off, I’m going to give you four (4) FREE back issues of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Four (4) back issues of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Psst. I Got Something Great to Show You…

It’s Rob S. from Security Marketing Guru.  Bob hired me a few months back as an additional executive assistant (there’s also Shawn  teaching me the ropes!) I was brought on board to help with the day-to-day operations and help with the growth that we have been experiencing over the last year.

Part of my responsibility at Security Marketing Guru is blogging, editing audio and video clips, and and getting the Smokin’ Security Newsletter ready for printer each month.

When I was editing Bob’s video – that’s exclusively for viewing by the Smokin’ Security Newsletter members’ and Security Maverick members’ “eye’s only” – I couldn’t believe how much useful marketing insight that Bob delivers in the video.

I think I know a little bit about education since I’m a student at Worcester State College (aka “Woo-State”)  with a major in business and a minor in English.

Honestly, my marketing and business professors in college could not and did not deliver the kind of hands-on, real-world proven marketing ideas and advice that Bob included in his video. Professors only talk in theories and “book knowledge” so it was quite the eye-opener to witness such insight into how to effectively market your security business with solid advice and examples to back it up.

From the day I started here, Bob has talked about “over-delivering” on your products and services and giving tons of value to create a “WOW” experience for clients.

The big thing that I came to understand from Bob is that everyone is not your customer, and that you should have a security marketing system in place for sifting, and sorting, and screening people who do business with you so that people are predisposed to do business and take recommendation.

I hope you enjoy the video as much as I did…get a pad and pencil ready because there’s a ton of info you’ll get and want to implement!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Brain Overloaded and Robotic Selling

Here’s a very cool testimonial that I received New Years Eve.  Read the whole thing…there’s a lot of pearls in this security marketing blog post!

Bob,
hey listen, my brain is overloaded now that I have received a shitload of your material. I am talking about the 2 back issues and December of your newsletter.

Also I just finished listening to the audio of Craig and he is absolutely right about people being “horny” for whatever topic they are into.

Mine currently is marketing this new company I opened, which is why I have to be careful not to purchase all the products you shamelessly pitch to me or I will be broke! Bravo Bob. Bravo.

The real reason for this message is to request some postcard mailing basics from you. I have never done any mail campaigns and I need to know the ropes fast.

January is coming and this is going to be the latest marketing avenue. any help is greatly appreciated.

Brian Downs
Giant PowerComm
Apple Valley, CA.

Here’s my response to Brian:

It’s The Best Time  Ever To  Start a Security Business…

Hi Brian,

Thanks for the kind words.  You’re in the right place for marketing – for discovering unique ways to market the heck out of your new security business.  Remember, it’s never a bad time to start a security or low voltage business unless your starting a half-ass business.  This economic downturn  represents a HUGE opportunity for anyone that wants to get out there and out hustle, out market and out negotiate the competition, and deliver incredible value to there client base.

The security dealer/integrator,low-voltage installer, locksmith, private guard service, who can kick butt during depression-like unemployment figures can kick butt anywhere, anytime, anyhow. You choose how you want to play the game OF life and business!

Brian, as a member of my Smokin’ Security Newsletter, here’s what I’ve grilled up for you on my George Forman grill for January…

Manual vs. Robotic Selling…

The January Smokin’ Security Newsletter is “jacked” with three (3) of my proprietary security marketing pieces that will get you rolling out of the gate fast.  I detest manual labor style selling to onesie and twosie at a time.  I prefer to use robotic selling strategies to leverage my time and money…why have just one person in your sales funnel when you can have 20?

Last time I checked, you didn’t get paid for working harder, but you do get paid, handsomely, for working smarter.

The first marketing piece, that’s included in the Smokin’ Security Newsletter, is my proprietary, quarterly, client-retention newsletter, called “Service That Soars(TM).”   You will receive four times throughout the year, as a Smokin’ Security Newsletter subscriber.

My client-retention newsletter is geared toward getting your clients to “Pay, Stay, and Refer!” It’s an incredible security marketing tool that does the heavy lifting for you when it comes to your internal and  external marketing strategies. Check out this video (“The old school way of dripping on top prospects”)This newsletter is the best marketing tool available to you, on the planet, for soft-selling and cross-selling your security services, and, if you wish, offering more electrical services.

In last months audio success CD my guest expert talked about making people “horny” to do business with you and being able to “scratch this itch.”  You can do exactly the same thing with this newsletter.  In your next round of bonuses, you’ll get the “Acres of Diamonds” CD on “How to turn your security business into a Jericho Diamond mine” and using a newsletter to market your services.

The second marketing piece is my proprietary Fast Response Fax Back form that you will insert inside of the client newsletter. It solicits a response from your reader and gives them the option to fax back the form to you requesting your services.

If I were you, I would include a short note inside the newsletter.  This would be a brain dead easy way of educating your existing clients about your new security business.

Walt Disney’s Motto…

Brian, the third piece you’ll get will be my proprietary Client Referral Generator Form that you can insert inside this months newsletter.  You can also insert this handy-dandy, money-maker inside all of your invoices.  You’ll be shocked to see how many clients fill it out and send you in referrals for security leads!

If your sending out perhaps 50-100 pieces of mail, per month, that’s 50-100 referral forms that are going out the door every month. If you do that over 12 months, that’s 600-1200 referral forms going out the door.  If you keep inserting that referral generator inside your invoices over a 5 year period, what’s that – 3,000 or 6,000 referral forms you’re sending out?  Don’t you think that will generate some referrals??

I think so…

What could this referral form be worth to you over a 5 year period, if you’re delivering a “WOW” experience to your clients, and you take Walt Disneys mantra to heart “Do What You Do So Well and Uniquely That People Can’t resist Telling Others about You.”

I would say that this referral generator is worth at least $300,000 to you… A damn good ROI for $97per month of my security marketing newsletter…

You Think…?

Combat Rock…

So Big “B”, get your internal mailing list ready cuz coming up in the February, March, and April issues of the Smokin’ Security Newsletter I have a ton of treats for you…this goes for all of my members!  Here’s a snapshot of what’s coming out of Worcester, MA over the first quarter of 2010.  For starters, a birthday card promotion, a new client acquisition post card, and a testimonial sheet generator.

I have a ton of security marketing strategies for you to implement!

And, Brian, I will spell out, in detail, how to put the postcard into action – for all of you guys and gals.

Let’s get ready to rumble in 2010!!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Do you want to CRUSH IT in 2010…?

Did you know….The world’s largest snowflake was 15 inches tall, 7.9 inches thick and was found at Fort Keogh, Montana on January 28th 1887.

Did you know….The most snowfall within 24hrs in the U.S was 63 inches which occurred in Georgetown, Colorado on December 4th, 1913.

If you like things that are jam packed with value than I suggest that you get on-board and give my (Smokin’ Security Newsletter) a test drive this month, which is now read by security dealers and low voltage integrators in over 8 countries.

With this month’s issue I’ll be surprised if your mailman doesn’t have a hernia carrying it up to your mailbox, (let alone trying to fit it inside) cuz it’s overloaded with as much information as we could stuff into the envelope on how to “CRUSH” your competition in 2010.

This one of a kind business building newsletter teaches security entrepreneurs just like yourself on how to attract clientele that Pay, Stay, and Refer. The “Pay, Stay, Refer” philosophy is the Holy Grail of building a security business that works.

Link to Smokin’ Security Newsletter.

http://securitymarketingguru.com/security-marketing-products-and-services/the-smokin-security-newsletter/

In the  December issue of the Smokin’ Security Newsletter here’s what you’ll find:

* Discover how to create your own security video library that can attract up to 80,000 visitors per day.

* How to produce a stream of content (blog, podcast, videos) to educate your target audience and prospects will flock to you.

* Marvelous new insight on using your “personality” and creating a “brand” from it.

* The real reason why you have a blog for your security business.

* Learn how to turn your business card into a powerful selling tool.

* Why guaranteeing your security installs will attract more A-level clients.

* How to use testimonials on a business card.

* Uncover a secret on how to use your business card as frequent buyer program.

* Dumb mistakes your competition is doing right now that you can use it to an unfair advantage against them.

* The two (2) skill sets that you need to master in 2010 to be a Smokin’ success.

Plus I have two (2) very timely Special Reports only for Smokin’ Newsletter subscribers.

Link to Smokin Security Newsletter.

http://securitymarketingguru.com/security-marketing-products-and-services/the-smokin-security-newsletter/

Special Report #1

* “7 Simple & Easy Steps to Doubling Your Security Installations, and Getting Paid Lickety Split in 2010.

* Best way to delay paying your vendors.

* Best way to reduce day to day expenses.

* Power of collecting your money like Tony Soprano.

Special Report # 2

* “Five (5) Security Marketing Skills To Master in 2010 and Beyond”

* Very first thing you should do when you get to your hotel room when your on vacation

* How to get out of the apples to apples comparison.

* How to play prospect on your competition.

* How to overcome skepticism.

…..I’m still not done with you. There are more Christmas gifts coming from me because we way OVER deliver.

Decembers Audio Success CD

A World Famous copy writer joins me on the call, he routinely charges upwards of $60,000 to create custom marketing plans and consult with clients. Here are some of the talking a points from the call…

* Why should communicating more with your client base

* A brain dead strategy for creating a referral system with everybody in town.

* Should you or shouldn’t you, use fear in your marketing. (You have GOT to hear what he says about this one!)

* What your competition wouldn’t even think about doing or guaranteeing.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The Old School Way of Dripping On Top Prospects

I’m knocking off a tad early today.  My friend, Rich Donoghue, and I have tix’s to see Lynyrd Skynyrd at Mohegan Sun Casino in Uncasville, CT.  I also want to grab a bite to eat at chef Bobby Flay’s – Bobby’s Burger Palace – that’s inside the casino.

Last Friday I promised you a very cool video on “The Power of Dripping” and keeping TOP prospects in the loop with regards to security services or low voltage installations.

This security marketing strategy will even work for locksmiths, private guard services, private detectives, you name it… This is a very clever way to stay at the “Top of The Conscious” with your security services.

What I going to reveal to you in this video is something that should be at the cornerstone of your security marketing plan.

Here’s just some of the security marketing nuggets that you’ll enjoy in this video:
* How to identify “Toll Booths” (i.e. people who have access to a lot of security installs.)
* The proper sequence for a security marketing “dripping” campaign.
* How to break through the clutter and get noticed quick.

Also, the November issue of the Smokin’ Security Newsletter is stuffed with all the fixings and trimmings like a Thanksgiving Day turkey, so you’ll get…

* How to Mail Up to 50,000 Letters Per Week at No Cost Whatsover (Not Even Postage!)
* Three (3) Live Security Marketing Exhibits on What to Mail in Your 50,000 Letters
* A Shocking and Unique Way on How to Get Your Newsletter Printed, Folded, Stamped and Mailed – for FREE!
* An Outside-the-Box Model for Turning Your Newsletter Into A Huge Profit Center for Your Business.
* A Three Step Guide to Snubbing Your Nose at the Recession.
* The Security Sales Funnel Mind-Map on How to Sell Higher Priced Security Systems.
* How To Leverage Your Testimonials to Bond with New Prospects.
* Four (4) Live Examples of Smokin’ Testimonials.
* The Magic Number That You Must Use on Your Quotes to Sell More Security Systems.
* Remote Control and How to Enjoy Another $15 – $40 Per Month of RMR for Each Monitored Client.
* What You Need to Know to Get to a $1,000,000.00 Security Business and Beyond.
* Six Step Strategy to Eradicate Unethical Door Knockers in Your Area.
* A Plan “C” Backup Plan for Your Business and Life.

I told you this issue was stuffed…and I don’t mean with Kraft’s Stove Top stuffing mix!  I way over deliver on everything I do!  Every month my wife, Natasha, proofreads each issue and she said “Wow, this is an unbelievable issue.  It’s really, really good!”  She’s a tough cookie and tells it like it is.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

How to Conduct a Home Security Audit

Last week, I posted a blog asking for comments on how to secure Lindsay Lohan’s (the actress’) house.  There was also a video of thieves breaking into her home. I got a lot of great feedback from readers with many good ideas.  One of the responses hit an old military man like myself was from another former military man. He includes some Smokin’ recommendations on ways to secure Lindsay’s house that would take the price out of the equation (not that Lindsay’s a penny-pincher).

The gentleman who wrote the recommendations wants to remain anonymous on my blog, but would allow me to use his true name when submitting it to Lindsay’s PR firm.  The gentleman asked to be called “Frank Martin” as you can see in his email just below:

Hello Shawn,

Thank you for your response. I appreciate it and am flattered. As a rule, I try to avoid making “public” posts – for my own privacy. However, If you & Bob want to move my post Re: Lohan to Bob’s blog you have my permission. I would ask that you guys use the name “Frank Martin” and delete my former affiliations. One of the secrets to my successes in a variety of matters is that my true identity and intentions/actions were hidden under pretext or subterfuge.

If Ms. Lohan’s representatives would like further elaboration/possible retention, you can provide my true name and e-mail. I have to admit that although I’ve heard the name “Lindsay Lohan”, I didn’t know who she was until this AM. Had to look her up on the web. Seems to me Ms. Lohan has some “un-friendly” admirers and needs to take her security seriously, and not just with respect to her residence.

Best Regards,

Frank Martin

Here’s the response email with Frank’s recommendations for securing Lindsay’s property:

In Re: Lohan intrusion – Unfortunately, the video does not show the entire Lohan property. One can only presume the intruders had a less than difficult time gaining access to the residence.

“Blind” Recommendations would be:

A) Property PERIMETER Protection in line with DOD (Dept. of Defense) standards (esthetically pleasing fencing with appropriate clear zones).
B) Additional & possibly better CCTV system, tied in with
C) Motion Detection,
D) Improved exterior perimeter & residence lighting, and
E) “Target Hardening” of all possible points of entry to the residence, with appropriate intrusion alarms.

Respectfully submitted,

Frank Martin, CPO DABFE MEPP
fmr. Security Specialist, XXXX/XXX
fmr. Lieut./Chief Investigator, XXX Police

Upgrade Your Security Selling Vocabulary…

Now that you’ve read Frank’s recommendations, you should be able to tell that anyone using this type of wording in their selling vocabulary with prospects and clients is not providing a free or inexpensive security system.

It should also be apparent that military-style words like:  Perimeter Protection, DOD (Department of Defense) Standards, Clear Zones, Intrusion Alarms, and Target Hardening are subliminally telling your prospects and clients that their homes or offices or properties are going to be secure like the Pentagon or Fort Knox or NORAD.  That type of safety, and the sense of peace and security that it fosters, goes a long way with people…they’re willing to pay more for it!

You Live and Die by the Words You Use To Sell

Here’s some examples of things you should not be saying.  If you’re using the following words in your security selling vocabulary, then you’ll never get out of “the cheapest price gets the job” mode. These words should be permanently banished from your thoughts…

“You just need a basic alarm system; you don’t need all the bells-and-whistles the other guy says you do.”
“Just let me know what the number is that I have to beat.”
“Can you give me last look?”
“I have the least expensive monitoring in town.”
“I can do it cheaper than the other dealers”
“What’s the other security dealer charging you?”

When you use these statements, you’ve reduced yourself to the lowest possible commodity in your prospect’s mind…you’ve given away all the selling and buying power!  And, they know they can make you go lower and lower…a bad position for you, but a great position for the buyer!

You’re definitely not creating enough value for your business to thrive and provide you with the income you need to do the things you want to in life…very scary!

In this month’s issue of the Smokin’ Security Newsletter, you’ll learn…

•    How to Become the Contrarian Security Dealer
•    Why You Make More Money Going Against the Grain
•    How to Create High-Yielding Ads
•    How to “Bullet-Proof” Your Security of Low Voltage Business
•    How to Create Proprietary Security Systems in Your Local Market
•    What Sir Isaac Newton Can Tell You About Increasing Your RMR
•    How to Find Your Best Sales Rep Ever
•    Check Out My 2009 Yellow Page Ad Critique – A $3,500 Makeover for Precision Locksmith Co. – You’ll Get Tons of Great Ideas To Use in Your Next Y.P. Ad – For FREE

But wait….I’m not done with you yet because I way over deliver!  You’ll also learn…

•    How To Turn Your Security Vehicle into A 24/7/365 Selling Machine (in the audio success CD)
•    With this little gadget I have, your business will get 70,000 more eye-ball exposures per year – all for less than $40! (I’m all about adding more sales reps to your business without adding “a dime” to your payroll!)
•    How To Make Yourself King of Your Local Market
•    The Power of Being Resilient

As always, I provide ESP (Easy, Successful and Profitable) Security Marketing to my virtual army of security dealers and low voltage installers around the world!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Simon Cowell’s $1 Million Security System Install For His Home!

Hey, Happy Friday!

I have a really cool blog post for you about American Idol judge Simon Cowell. He recently had installed a  $1mill-yun dollar security system in his new Southern California home.

Check out the picture of his 24.3 million dollar crib, it’s insane!

Simon Cowell’s got security… worth $1m

By Mail On Sunday Reporter

Simon Cowell has spent $1million on a state-of-the-art security system for his new Beverly Hills mansion.

The Britain’s Got Talent supremo, who moves into his £15million home this weekend, hired a firm used by Presidents and Nasa that specialises in fingerprint and retina scanners.

Simon Cowell has finally finished his multi-million dollar Beverly Hills mansion. The British music mogul and ‘X Factor’ judge is set to move into his $22 million as soon as possible.

Tight security: Simon Cowell has had a high-tech system installed

Cowell, 49, who is worth an estimated £130million, decided to tighten up security after a fan committed suicide outside the LA home of fellow American Idol judge Paula Abdul.

A source said: ‘Of course there have been threats against him because of his Mr Nasty image. Simon decided that no expense would be spared.’

Cowell’s Hollywood home has six bedrooms, a cinema and a garage for eight car

Article from The Daily Mail Online

Speaking of Southern California…

Tthe Audio Success CD inside this month’s Smokin’ Security Newsletter, I have one of my Security Mavericks who once was a beach bum from Southern Cali. Mike turned himself into a real deal, security entrepreneur with a business that is going gang-busters [Congrats Mike!], and he agreed to spill [some] of the beans on his success.

Here is a peek behind the curtain on what this former Southern Cal. beach bum, turned security entrepreneur extraordinaire will share with about running a security business in a highly competitive market:

•    His secret weapon for the 21st century for getting more security installs.
•    How he was able to increase his rates over 40%.
•    What held him back from raising his rates for so long (This is what holds every security dealer back, but he did something about it?)
•    Why you shouldn’t settle for less then you can have?
•    His favorite security marketing pieces that pull new security clients in like a two ton magnet.
•    An eye popping idea about why you should embrace facebook & twitter!
•    The absolute MUST thing you need to do if your bored stiff with your security business.
•    How to take off to Maui for two weeks, and have your business run like a swiss clock.

I haven’t even begun to tell ya how many money-making marketing examples you can IMPLEMENT in your own security business or low-voltage biz from this issue.

Hey if you missed my email earlier this week, also check out the blog post I left for you on Wednesday. I put up a compiled version of my own personal “mind-map” for you to download, that I use for adding rocket fuel to my business.

Have a great football weekend! [Go Pats!]

Peace Out!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Security Marketing Questions and Answers – August 25, 2009

Hello Bob, I received your newsletter about a week ago and  I understand what your doing with it, but I have some big issues.

1. I can do to much, I created a new website in two days based off one of your news letters here: www.xxxxxxinstallation.net although I have experience in this type of business the true goal is to install 5K of new electronics in a home and telling the homeowner “You should real protect your investment by purchasing my alarm system”. I also made www.xxxxcabling.com to do the same for my communication knowledge. They were fun to write and I think I engage the client on a more personal level. But is it professional? Will this attract the type of customer I want?

Guido,

That’s pretty impressive that you built a whole, new website off of just one issue of my Smokin’ Security Newsletter.  I know each issue of SSN is packed with a lot of meat and ‘taters of marketing & biz building info, so it’s awesome to hear you were able to get so much out of it!

Guido, you have a lot of issues that you’ve outlined that I just can’t answer in this email – there are too many variables.  So, we really need to talk.  My suggestion to you, as a new SSN subscriber, is to take your 15 minute Coaching Call critique and your 15 minute Search Engine Optimization Website Critique (SEO) and fax it in so we can set up a time to talk. There’s a lot of questions I have for you – especially the direction you want to go in (remember, there’s riches in niches) and you need to define your niche before you move forward.

I think you’re definitely on the right path with your new website – with engaging the clients on a personal level. You did two things on the new website that engaged me as a skeptical potential client:  1) Your warranty.  It is spot on!  It covers every fear that the client has once the system is installed and the installer leaves the property.  2)  You put a face to the name by including your picture – adding instant credibility because people want to do business with people.

2.I have my main business here : www.xxxxxx.com , it corporate and boring as paint! Should I make “it personal” will I attract any customers? I want Medium size Companies

Guido, you’re absolutely right!  The site is as boring as paint…I fell asleep at the keyboard checking it out!  People want to business, with people not nameless faceless corporations. Would you sit down and  have a beer with your website?

3.I have many names: My thought was that I could niche market by using different names to target  customer. But trying to build 4 companies at once is a bit overwhelming.
This is what I have:

Guido, wouldn’t you rather be the big fish in a small pond?  Do yourself a favor – dominate and master one niche market.  You’re trying to be too many things to too many people.  This will backfire on you. I would get good at driving as much traffic to one website first then expand it to your other websites.

xxxx Security, www.xxxxsecurity.com (for residential alarms)
xxxx Cabling & Communication, www.xxxxcabling.com (small business communications and cross market my small business alarms)
XXXX XXXXXX, Inc. www.xxxxxxxxx.com (large corporations)
Installation by Prewire: www.xxxinstallation.net, www.xxxinstallation.net, www.xxxxxhome.com, www.myxxxxwire.com (more home owners to sell alarm to)

Does it work? Kinda. XXXX is in the top results in google but I have had only 3 clicks (I stated to wonder if anyone is even looking for security) out of the 3 clicks 1 customer called and I got the sale. Unless i’m doing something wrong is their a market or is it two saturated with garbage from ADT. Hey that’s a key word! ADT, Brinks, sorry getting off subject.

Guido, you obviously know how to put up websites.  That’s the easy part.  What you need to master is how to drive traffic to the site with…
SEO
Pay Per Clicks
Direct Mail
Advertisements
Press Releases

What you to have a better understanding when creating a site are…
1-Title Tags
2- Keyword Density
3- Site Structure
4 – Incoming Links

What do I do Bob? Pick a name and stop over thinking the every freaking thing? Does the name even matter?

Guido, The name is everything…!

Frustrated,
Don’t be frustrated I don’t know any dealers that can whip up four (4) websites almost overnight, obviously you can paint the car, now you need to put a NASCAR engine in that website (SEO Tricks) and let that  bad boy rip!

Guido
Tom Brady Home Town

What About The Smokin’ Security Newsletter Call-In Day

Hi Guys,
3 questions and really only looking for 2 answers.
1. As a Newsletter subscriber how can I take advantage of the Open Call In Day?
Next Thursday (8/27/09) call in at your convenience between 1-5pm Eastern Time. If the phone is busy, just keep trying; we typically get a lot of national and international phone calls, but we do handle all callers – plus it’s definitely worth your time!

2. In my 2nd month bonus package one of the handouts speaks about the audio brochures like the hotlines – so I an sending the email as it says – to say that I am interested in using those and is there any chance I can get the written scripts for the audio brochures and for the hotline?
We will send you over some information about the Hot-lines on Monday. Bob can also talk to you about the hotline stuff on the call. We are working on getting this information up on our site as I speak. Hotlines are like a virtual sales rep working 24/7/365 to educate your client base and soft sell your services.  We use them to convert a lot of prospects into clients for life!

3.  If Bob was an animal what kind of animal would he be?  (Obviously this is the one that I dont need the answer on lol)
Steve,  Hmmm… if I was an animal what animal would I be? I would have to say a lion.  Lions are always the last to starve in the jungle because they’re always hunting…and I’m always hunting and on the prowl; so a lion I’d be.

Thanks and have a great weekend.
-g-

N.Y. Yankees Fan

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Winner of the 2009 Security Marketing Yellow Page Ad Contest!

Check out the Video for the winner of our Yellow Page Ad Contest.

Fred,

To help you celebrate your new SMOKIN HOTT Ad, a little number from Pink Floyd…  ttys -Bob

Attention Smokin’ Newsletter Subscribers!

Listen to this month’s audio success CD interview with my Video Analytics wizard, and you will discover over 7 different strategies on how to sell Video Analytics Surveillance Systems.

Here’s just three of the things you will learn from listening to this interview.

*How to Increase Your RMR with digital guard (ie a video camera).

*Why the “Technology Refresh Cycle” is where the big money is in electronic security.

*How to be a “solution provider” instead of a commodity.

Smokin Security Newsletter Subscribers Call in Day

Open Call In Day, Tuesday August 27, 2009 ( 8/27/09 ) from 1pm-4pm Eastern time. 15 minute private consulting calls with Bob, open to all Newsletter subscribers.

Have a great weekend!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

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