Your FBI CCTV Sales Handout Is Ready

In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.

But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I was so eager to find out why that I met with a couple of my Smokin Security Newsletter members and interviewed them. While I was there, I saw a lot of great security installations, and some pretty nifty security marketing ideas.

Also, in Ireland, there’s no such thing as a FREE alarm system. Everybody pays for a system. The basic system is 800-900 Euros (that’s $1,040 – $1,170 U.S)

There are two options for monitoring the system. You can choose one or both. They are:

If the alarm trips, the system will send a text message to four different phone numbers. There’s no monitoring company involved with this option and no extra fee involved.
For 120 Euros ($156 US dollars) per year or 10 Euros ($13 US dollars) per month, the alarm system will send it’s signals to a national monitoring company.

As always, here at Security Marketing Guru, were traveling around the world to find the best ideas for security dealers and low voltage installers to make a maximum impact in your bottom line.

The more you learn about how other security dealers are successfully marketing their security business, the more successful your security business will become.

Here are some of the pictures from Ireland that you’ll see below

In Ireland, believe it or not, folks there don’t like window stickers or yard signs (like the US), so all the Irish security dealers have these horn strobes mounted on the outside of homes and businesses. Each security company has their own strobe with their own company logo on it.
This one is pretty cool: A teeny-wennie motion detector that Irish security dealers hide in the window sills so customers can put the motion detectors on while they are roaming around their home and still be protected. A great way to utilize motion detectors…there’s no need to bypass the motions.
A little something that you should be putting on the side of all your outside CCTV cameras to generate more awareness about your company and more sales.
Some pretty cool vehicle designs. By the way, all their vehicles run on clean diesel and they get around 60 miles to the gallon!
Check out the color of the Irish fire alarm panels.
Also check out some great pictures of the Ireland countryside.

Irish Security Dealer Window Sticker - They Don't Use Too Many of These Things...They Mainly Rely on The Exterior Sounder and Strobe Light

Security Business Advertising on Vehicles

Pretty Cool Company Logo

Note all the Security Services they offer!

If You Look Closely by the Fuel Door, You Will See All the Alarm and Security Associations of Which They Belong.

I Like How The Europeans Label Security Products, Intruder Alarm System vs. (American) Burglar Alarm System

This Security Dealer, Shure Alarm, is located in the same small village where my Mom grew up, Kilflynn Ireland

Here's A Guy Who is Doing It All, In A Small Town.

This is What A Security Sales Rep Drives Over in Ireland. Renault

Notice everyone drives smaller cars, combination of small roads and gas prices. These all get 60+MPG and run on clean diesel.

Notice the electronic access gate. Protecting the entrance to the Muckross Castle

My daughter Bridget, observing the electronic keypad which controls the electronic access gate into Muckross castle.

Here is a very cool, digital CCTV sign. That an Irish security integrator uses to ward off vandals and promote his services.

Night @ the dogs, Kingdom Greyhound Stadium

Here is an awesome little motion detector. Irish security dealers mount inside the window sills, to protect windows. They only draw a beam on the window sill itself, making it pet and people friendly to keep the alarm on when people are home.

Security Marketing Guru - Muckross Castle

Me and My Girls at Muckross Castle, Killarney Ireland

Natasha and I on the Dingle Peninsula.

Security Marketing Guru at Brandon Point Ireland

Brandon Point, This is a surreal vantage point, standing on the edge of a 300ft cliff!

World Famous - Traditional Irish Breakfast, Fried Egg, Irish Sausages, Black Pudding, Lambs Blood, White Pudding, Fried Tomatos and a Big Cup of Tea

Here is a "Wicked Awesome" display of a Security Company (ADA Security). This is the front of the store, they have an illuminated horn strobe and CCTV camera with their company logo.

Another very cool CCTV camera with a company logo.

Another company labeling their CCTV system.

If you notice, in Ireland they don't use window stickers. Most home and business owners prefer not to have stuff stuck on their windows, they would much rather have the illuminated Horn Strobes on the exterior of their building or home.

If you don't swipe and deploy this idea you aren't serious about marketing your security business. BTW these cameras are protecting the entrance to Kingdom Greyhound Stadium

Where The Streets Have No Names (Literally and Figuratively). Dingle, County Kerry, Ireland

Brandon Point Ireland

Pretty cool town, great food and entertainment.

Here is another old, historic castle. Ross Castle

Identify Your Best Clients for Security Marketing

Notice how the farmers identify their best sheep. Do you know who your best clients are?

Putting A Fence Around Your Security Marketing Herd

Do you have a fence around your herd of clients?

Here is Ballyseede Castle. My father grew up just down the street, I can tell you his humble abode looked nothing like this...

My cousin drives a concrete truck, every-time he drives by this pub he laughs.

Security Marketing Intruder Alarm System Sticker

I personally like "Intruder Alarm System" better than Burglar Alarm System.

Here is another alarm sounder that ADT uses over in Ireland.

Here is Chubb Security's outdoor siren, they are a HUGE international player in the security market.

Irish Fire Alarm panel, what stuck me was it is not a "red" panel like we commonly see here in the U.S. Most of the fire alarm panels I saw were either beige or white in color.

Security Marketing Ireland Alarm Sounder

The more I saw these Alarm Strobes all over Ireland, I thought they would be a great idea for the U.S

Here is an Irish alarm keypad with all the security dealer's sticker, in the event the client needs service.

Security Marketing Ireland Intrusion Panel

Here is the alarm system at my cousin's house. This was a retro fit, the alarm panel was hidden right above the door outside the kitchen because they don't have basements or attics.

Tags: Emerald Isle, Free Alarm System, Installation Vehicles, Low Voltage, Marketing Ideas, Newsletter Members, Security Business, Security Dealers, Security Installation, Security Installations, Security Newsletter, Window Stickers, Yard Signs

Don’t Tell Bob

July 13, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

http://securitymarketingguru.com/security-marketing-products-and-services/the-smokin-security-newsletter/

As many of you probably know, Bob is on vacation in Ireland this week. The staff and myself here are in the middle of packing up the shop to move into our new building in West Boylston and we just stumbled upon a massive pile of overprint back issues of the Smokin’ Security Newsletter stowed away in Bob’s office.

Instead of having to pack all these away and find space on the moving truck, we decided to do a special offer to everyone on our contacts lists.

From today (7/13/10) until Friday (7/16/10), we will be including 4 FOUR back issues of the Smokin’ Security Newsletter to any new subscriber. Yes, we know we are DOUBLING the amount of back issues typically given out to a new subscriber. It is a $194.00 value, on top of the 2 (Two) Back Issues, Current Issue and 4 (Four) Audio Success CD’s usually given out.

All together that is an $873.00 value!

One Current Issue of the Smokin Security Newsletter (July 2010)
4 (Four) Back Issues of the Smokin Security Newsletter (March-June 2010 Check out the content below!)
4 (Four) Audio Success CD’s

***Some of the extra Newsletters even have that particular month’s audio success CD inside them! So you very well may end up with 5 or 6 audio success CDs!***

All we ask is you help with shipping this stuffed to the max USPS Priority Mail envelope for five dollars and ninety five cents ($5.95).

Click or copy + paste the link below to order. (scroll down to bottom of page, you can either order online or download + fax in the the order form)

Don’t wait, this offer only lasts until Friday and this email just went out to over 6000 security professionals, maybe even the guy across town from you!

Sincerely,
Shawn, Jodi and the rest of the SecurityMarketingGuru.com Staff

P.S Check out all the awesome stuff in the March -June 2010 Smokin’ Security Newsletter’s listed below!

June 2010

Emotionally Driven Direct Response Copy
Betty’s story and how Dayton Security solved her security nightmares is included in a full-page ad that I wrote and designed for Norm Dayton in this month’s issue of my Smokin’ Security Newsletter. I’ve included most of the ad’s text above because it’s imperative that you learn that selling security systems has nothing to do with your company logo or the products you install and everything to do with identifying with your markets’ emotional security wants and needs. This can be done successfully by using emotionally compelling stories like Betty’s. Facts tell, stories sell, my friend!

Free Standing Insert Ads – An Under-Utilized Marketing Strategy By Security Dealers
This piece is perfect for a free-standing ad in your local newspapers or magazines. Free-standing insert ads are a very under-used marketing strategy by security dealers and are a dirt-cheap way to advertise. It’s a great way to build-up visibility in your marketplace (and become omni-present.) It’s also a great piece to use as hand-out when you meet-and-greet new prospects….heck, you could even use it as a full-page ad in the yellow pages!

But I’m not done with you yet!

Inside this month’s issue of the Smokin’, you’ll get:

Discover how the most successful security dealers will have 5-10 targeted website…all spewing black gold!
Uncover a little-know secret for turning your clients testimonials into full page ads.
How to position yourself as a problem solver, not a service provider.
This strategy, called “Delayed Selling”, takes balls and confidence and why you should use it in your sales strategy!
One teenie-weenie trick that will teach you how to quote more jobs than you though was humanly possible!
A highly-unusual trick for getting more facebook fans.

What is the first thing to look for if your’re selling home alarms in low-rent neighborhoods?

May 2010
Last month during my quarterly open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, a security dealer named Charlie Cleary from Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get. Charlie sent out the bonus client newsletter to his herd of customers and told me that one of the “emotional direct reponse” triggers that I embedded in the client newsletter generated 30 responses from his customer base! He now has 30 people to follow up with…way to go Charlie!

Charlie also said having a client newsletter is the best tool, in his tool belt, for generating business and referrals. He cannot believe the difference that a customer newsletter has made for his business. He echoed back to me what I’ve been telling you all along…a properly written and executed client newsletter trains your clients to Pay, Stay and Refer!

If you’d like to start sending out a client newsletter and start reaping some of the results that Charlie has…then order the Smokin Security Newsletter this month, my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. May’s Smokin’ comes with a template for my quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients. Sit back and watch the responses come in!

April 2010
Discover The Secret “Lure” To Being The Big Fish In A Small Pond

There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients…anytime you’d like.

Do you want to learn how to zone in on specific target neighborhoods…prime fishing waters… where you can dominate the market with your targeted security marketing messages…you’ll realize the greatest selling potential with these strategy – learning how to catch “fish” at will!

So what are you waiting for! I’m giving you the fishing pole and the bait and leading you to waters teaming with fish, all YOU need to do is get on board the Security Marketing Guru’s fishing boat!

BONUS HANDOUT: In This Month’s Issue Of The Smokin Security Newsletter: Get A Client Handout, Used For Pre-Selling Your Services, That Offers The Best Customer Guarantee Ever Written….It is so Powerful That I GUARANTEE You’ll Get the Job on This GUARANTEE Alone!

This incredible handout is one of the first pieces I ever created for a private security client of mine, and it closed over $30K, in an access control project, on it’s first use. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect! Believe me, you get more service if you guarantee something up front.

BTW: This handout, with it’ s stellar guarantee, can be tweaked for locksmiths, CCTV installers, Electrical Contractors, Home Automation Experts, Fire Alarm Installers, Satellite Yahoos, GPS Installers, and so on.

March 2010

Inside the March Issue, also known as The Spank Issue, you’ll…

Find out the how to wipe out price-resistance, once and for all.
Learn how to create future “Pay Days” in your business for the rest of your life – that has nothing to do with RMR.
Find out what ISFL it’s quite lucrative!
Get a form, that if used, I guarantee will make you at least $50,000 in sales in the first year of use!
Learn my 79-word retort to counter anyone looking for a “cheapo security system.”
How to use the my Stalemate philosophy to win over prospects
Learn the importance of SPANK and having lots of ammo when you meet your prospects.
When to use the “stick strategy” on new clients.
Discover how to create a wall of fame inside your office.
Have you ever seen a $120,000 testimonial from a very, very, satisfied client? Well, I’ll show you one!
Get a really cool way to find out the three biggest concerns prospects have before they hired you and how to use that info in your marketing messages.

Tags: Back Issues, Current Issue, Direct Response, Marketing Products, Newsletter March, Security Newsletter, Security Professionals, Special Offer

Emotionally Driven Copy For A Security Ad

June 29, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Blasted Burglars

Betty was a very patient and gentle person. Lately, however, her generosity was being put to the test. Her home, that had once been in such a lovely neighborhood when she moved into it 33 years prior, is now in the middle of a declining drug-infested neighborhood. She had been broken into several times over the years, but none were quite like this one. Her belongings were scattered across the floors or missing, and many things were damaged beyond repair.

Betty was almost in tears with frustration and fear and felt there was no one who could protect her…until she found us. We were quickly able to determine what kind of security system she would need to keep her, and her home, safe from break-ins, vandalism and theft. She soon realized that she had been allowing these burglars to control her life for far too long and did not mind if the installation and setup took a day, as long as it did its job and kept her safe.

“Being safe is my only concern,” she said. “I’ve had other forms of security, but none have given me that ‘safe’ feeling I get with Dayton Security Systems.” When her new security system was installed and up and working, with a smile Betty said, “I feel safer already!”

It’s been five years since we installed that security system for Betty and she has not had one burglar in her home since. If you talk to her today, she still feels very safe and secure at home-even with a crazy world at her doorstep!

We would be pleased to help you with your security problems and show you how we can make you feel comfortable and secure by protecting your home, family and self from those blasted burglars! Give us a day or two and you’’ll be well protected…guaranteed!

Emotionally Driven Direct Response Copy

Betty’s story and how Dayton Security solved her security nightmares is included in a full-page ad that I wrote and designed for Norm Dayton in this month’s issue of my Smokin’ Security Newsletter. I’ve included most of the ad’s text above because it’s imperative that you learn that selling security systems has nothing to do with your company logo or the products you install and everything to do with identifying with your markets’ emotional security wants and needs. This can be done successfully by using emotionally compelling stories – like Betty’s. Facts tell, stories sell, my friend!

Free Standing Insert Ads – An Under-Utilized Marketing Strategy By Security Dealers

This piece is perfect for a free-standing ad in your local newspapers or magazines. Free-standing insert ads are a very under-used marketing strategy by security dealers and are a dirt-cheap way to advertise. It’s a great way to build-up visibility in your marketplace (and become omni-present.) It’s also a great piece to use as hand-out when you meet-and-greet new prospects….heck, you could even use it as a full-page ad in the yellow pages!

If you’d like to get your hands on this ad, then go to smokin’ security newsletter and check out my $5.95 offer.

But I’m not done with you yet!

Inside this month’s issue of the Smokin’, you’ll find out:

How the most successful security dealers have 5-10 targeted websites…all spewing black gold!
Uncover a little-know secret for turning your clients testimonials into full page ads.
How to position yourself as a problem solver, not a service provider.
This strategy, called “Delayed Selling”, takes balls and confidence and why you should use it in your sales strategy!
One teenie-weenie trick that will teach you how to quote more jobs than you though was humanly possible!
A highly-unusual trick for getting more facebook fans.
What is the first thing to look for if your’re selling home alarms in low-rent neighborhoods?

Audio Success CD. Charlie Cleary CEO of Always Alert Security – How he hauled in 22 presold security clients.

And much, much more! To order your first copy of the Smokin’ Security Newsletter, pus get two back issues and four (4) audio success CDs, for the low, low price of $5.95, just click on Smokin’ Security Newsletter.

To All You International Peeps…
I will be in Ireland over the next two weeks and will be at The Decent Cigar Emporium in Dublin, Ireland on Monday July 12th. If you want meet and connect, shoot me a message through facebook.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Burglar, Burglars, Direct Response, Doorstep, Frustration, Generosity, marketing security from vandalism, New Security, Nightmares, Security Newsletter, Security Problems, Security System, Security Systems

The FBI Gives You A Free DVD On How To Install Kick Butt CCTV Systems

June 18, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Here’s a really cool video I came across from the FBI. It’s 21 minutes long, but it’s an awesome video that shows you some of the basics for installing video surveillance. You’re probably thinking you know most of it anyway, but you may just come away with some “nuggets” that you can present to potential clients. Some of the information you should be using in your CCTV/video surveillance sales presentations. It’s the top sales reps and security dealers that are always looking to sharpen their swords.

Here’s a couple of the topics that the FBI’s Forensic Video Team covers in the video:

Recognition-Quality Images
Dynamic Range
Light Balances
Sight Lines
Camera Positioning
Video Storage
Knowledgeable Technicians

The video is loaded with Gr8 advice – from the FBI! It’s worth taking 20 minutes out of your time and sitting down with a pen and paper and taking notes while watching the video (the link to the video is below).

Utilizing Education Based Security Marketing (EBSM) – the more you educate your prospects the more you are going to sell. The bottom line is – the more you tell, the more you sell!

After watching this FBI video, you’ll realize that you don’t have to sell the hokiest cameras and the cheapest recorders out there. Being able to give your clients and prospects empirical proof that you will install a Fort Knox-style surveillance system will put you and your quote head-and-shoulders above your competition.

Attention to my Smokin’ Security Newsletter members and Security Maverick Coaching Club members:

Watch out for a very special Education Based Security Marketing handout in next month’s newsletter. It covers how to use this FBI video for an unfair advantage against your competition!

If You Want To See A Copy Of The Quarterly Client Newsletter That drove 22 Pre-Sold Referrals to Charlie Cleary at Always Alert Security….

I’ll send you out a FREE copy of my client newsletter – Service That Soars(TM). That way, you can see, for yourself, how this quarterly client newsletter is the best business-building, relationship-building, referral generating, pre-selling tool used on the planet!

Just send an email to support@securitymarketingguru.com and put “Copy of Quarterly Client Newsletter” in the subject line. Be sure to include all your contact info: Company Name, Contact Name, Address, City, State, Zip, Phone (so I can mail it to you.)

To watch the video, click play below

Free FBI Training DVD
Hey, if you’d like a copy of the FBI video, they are offering free DVD’s – just go email the FBI at cctvdvd@leo.gov. Make sure to include your name, title, organization, street address, city, zip and phone.) You must be in the security field in order to get your hands on a copy.

Happy Fathers Day
Happy Fathers Days to all you Dads out there! I’m incredibly lucky to have two beautiful girls, and a loving and caring wife. Be grateful for everything you’ve got.

Have a gr8 weekend!

-Bob

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Alert Security, Cctv Surveillance, Cctv Systems, Cctv Video Surveillance, Client Newsletter, Empirical Proof, Fort Knox, Head And Shoulders, Knowledgeable Technicians, Newsletter Members, Newsletter Service, Quality Images, Recognition Quality, Sales Presentations, Security Dealers, Security Newsletter, Surveillance System, Video Recognition, Video Storage, Video Team

Discover How Always Alert Security Got 22 Pre-Sold Security System Sales

June 15, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

http://securitymarketingguru.com/category/testimonials/

Last month, during my open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get. He mailed out the client newsletter to his herd of customers and prospects and told me that one of the “emotional direct reponse” triggers that I embedded in the client newsletter generated 30 responses from his mailing! He now has 30 people to follow up with…way to go man!

But that’s not all…it get’s even better – much, much better!

Just the other day, while I was interviewing him for this month’s audio success cd (another incredible bonus that’s included in every issue of the Smokin’), he told me he also got 22 referrals from the client newsletter mailing! The client newsletter includes a kick-ass referral generating system, that I’ve developed, that is one of the best tactics you could ever deploy to flood your business with pre-qualified, pre-sold referrals. He now has 22 sales, on the books, that were already pre-sold on his security services….all the pre-selling grunt work was already done for him! Listen to what he has to say, in his own words, about using the bonus client newsletter that is included, four times per year, in my Smokin’ Security Newsletter(TM):

He also said having a client newsletter is the best tool, in his tool belt, for generating business and referrals. He cannot believe the difference that a customer newsletter has made for his business. He echoed back to me what I’ve been telling you all along…a properly written and executed customer newsletter trains your clients to Pay, Stay and Refer!

If you’d like to start sending out a client newsletter and start reaping some of the results that he achieved…then click on the link to my Smokin’ Security Newsletter….my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. The Smokin’ comes with a quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients. Sit back and watch the responses come in! For all new Smokin Security Newsletter(TM) subscribers, you’ll get a special introductory offer: a current issue, plus two (2) back issues and my four (4) of my favorite audio success CD’s for the low, low price of just shipping & handling $5.95.

For Those of You Still Sitting on The Corral Fence…

Just send an email to support@securitymarketingguru.com and put “Free Quarterly Client Newsletter Offer” in the subject line. Be sure to include all your contact info: Company Name, Contact Name, Address, City, State, Zip, Phone (so I can mail it to you.)

Later!

Bob Maunsell

Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Alert Security, Client Newsletter, Customer Newsletter, Generating System, Grunt Work, Kick Ass, Prospects, Referral, Referrals, Security Dealer, Security Newsletter, Security Services, Security System Sales, Subscribers, Success Cd, Tool Belt

I Just Got 30 Response From My Security Customers!

May 26, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Even in a crappy economy it’s STILL entirely possible to run a prevailing security business and outsmart everybody else. If that sounds really attractive to you then please read on.

Last month during my quarterly open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, a security dealer named Charlie Cleary from Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get. Charlie sent out the bonus client newsletter to his herd of customers and told me that one of the “emotional direct response” triggers that I embedded in the client newsletter generated 30 responses from his customer base! He now has 30 people to follow up with…way to go Charlie!

If you’d like to start sending out a client newsletter and start reaping some of the results that Charlie has…then go to securitymarketingguru.com, click on the Security Marketing Products and Services tab, and select Smokin’ Security Newsletter(TM)….my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. The Smokin’ comes with a quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients. Sit back and watch the responses come in! For all new Smokin Security Newsletter(TM) subscribers, you’ll get a special introductory offer: a current issue, plus two (2) back issue and my four (4) favorite audio success CD’s for the low, low price of $5.95 (just to cover shipping and handling.)

For Those of You Still Sitting on The Corral Fence:

Here’s 8 Compelling Reasons Why You Should Be Sending
Your Herd of Clients a Company Newsletter!

Creating The Coveted “Halo” Effect

A newsletter is a great way to share your industry knowledge with your clients. You can produce articles of any size and length about security and place it in your newsletter. You will soon achieve that “HALO” effect as a recognized security expert in your clients’ eyes and they will see the value of your security service and low voltage services.

Tsunami of Referrals

The best way to get referrals is to just ask! It’s so-so important to have a security marketing system to ask your clients for a referral every time you come in contact with them (aka Robotic Security Selling TM). Each time you or your techs see a client, you should be asking for a referral. As the saying goes, what you don’t ask for you don’t get.

You should have a security marketing system in place that has different referral pieces for different occasions. Let me give you a few examples: a company newsletter—the most important because it’s in your customer’s face 4-12 times per year, a client survey sent to your customers after work is done that asks how well you performed the security install and also asks for a referral, a door knocker placed on your client’s neighbors doors letting the neighborhood know you’re doing work next door and asking if they are in need of your services (a reverse referral really), a referral letter that you mail to your clients, etc. I have all these pieces and more in my Security Maverick Coaching Program arsenal.

Stealth Bomb Marketing

A properly written and executed newsletter (one that trains clients to pay, stay and refer) is truly a “Guerilla” method of marketing. By sending it out to your “happy” clients and “interested” prospects (a.k.a. your fan base), they become an evangelical security marketing sales force, and the best sales reps you could ever have working for your company. If the newsletter is written properly with referral mechanisms and triggers in place, it will persuade your clients into referring your services.

Your competition will never know how you attract all of the top-shelf clients in your town. The newsletter works behind the scenes that trains your clients to Pay, Stay and Refer!

Introduce New Services & Feature Products

Introducing new security services and electronic security products in your newsletter is a great way to truly present the comprehensive nature of your security business. You should present you new products and services in educational content, for example: What is the difference between a proxy reader and a biometric reader?: Is an IR-Camera right for you? By featuring products/services this way, you’ll really make your inquiries grow.

Old School vs Digital

According to a Standard & Poors study, people prefer to have a newsletter or written material mailed to them, despite the growing use of the web for distribution of marketing material. The study showed 1/3 of the respondents preferred printed copies, 41% preferred both print and electronic while only 5% preferred an online version.

As I’m writing this post right now I have a stack of catalogs from J.Crew, L.L. Bean, Lands End and Nordies sitting right next to me. If these big companies are sending out catalogs (and they send them out more than once a month!) that should tell you a whole heck of a lot about how and why they are successful.

The Bloody Cost of New Client Acquisition

It takes anywhere from 6 to 15 times the amount of money to attract new clients than it does to keep your current clients coming back for more stuff. Sending a printed newsletter, on a consistent basis, is the simplest and brain-dead easiest way to keep your clients coming back for more, more, more!

Building an Impenetrable Corral Around Your Client Base

Creating a “personality” for you and your company has a lifelong bonding effect. The more you share your hobbies, travels and lifestyle with your clients the more bonding goes on. Clients get a sense that they really know you and you, in turn, are breaking down the trust barrier and building a foundation for lifelong clients and a ton of referrals! The same goes for your office staff and your security techs. Share thumb-nail sketches about your staff and your technicians and watch how clients start to bond with your employees, but, even better, see how they start to feel about you…Get your clients feeling all warm and fuzzy about y’all!

Texas Oil Fields – Financial Castles

Your clients will perceive your security services as high-end. What security business owner, in their right mind, would want to be perceived as anything less?.

I was reading a survey from Standard & Poors, and it stated that businesses that send printed newsletters are viewed as more stable and are regarded as having a higher level of customer service.

Now, I sure hope you see the value in sending out a quarterly or monthly newsletter. Once you get started, it really isn’t so hard. You’ll actually grow to love it! For those of you who can’t see themselves putting a monthly newsletter together or just plain simply don’t have the time or desire to put one together, then you’re in luck!

Go to securitymarketingguru.com and click on the Security Marketing Products and Services tab. You’ll find my Smokin’ Security Newsletter(TM) info there. Sign up for my Smokin’ Security Newsletter(TM)…there’s a special offer for new subscribers: for $5.95, you’ll get a current issue, plus 2 past issues, plus my 4 favorite audio success CD’s. As a subscriber to my Smokin’ Security Newsletter, you’ll get a quarterly client newsletter, called Service That Soars (TM). You can simply print it and mail it to your herd of clients….it’s that simple!

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru? Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM. All Others Need NOT Apply.

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Do you want to turn your service vehicles into a 24/7/365 selling machines?! Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines! I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat. So, why should you follow my lead and go after new homeowners? Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts). And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads. I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Alert Security, Client Newsletter, Customer Base, Low Voltage, Marketing Products, Referrals, Security Business, Security Dealer, Security Dealers, Security Newsletter

Two Incredibly Easy Ways To Make Your Security Products and Services Unique

April 30, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Discover The Secret “Lure” To Being The Big Fish In A Small Pond

There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients…anytime you’d like.

This is your last chance to get your hands on this months issue of my Smokin’ Security Newsletter. For less than the All Star Breakfast at the Waffle House, you can test-drive the newsletter and also get 2 free back issues and 4 free audio success CDs…all for the ridiculously low price of $5.95 (just to cover the shipping cost.)

BONUS HANDOUT In This Month’s Issue Of The Smokin Security Newsletter: Get A Client Handout, Used For Pre-Selling Your Services, That Offers The Best Customer Guarantee Ever Written….It is so Powerful That I GUARANTEE You’ll Get the Job on This GUARANTEE Alone!

BTW: This handout, with it’ s stellar guarantee, can be tweak for locksmiths, CCTV installers, Electrical Contractors, Home Automation Experts, Fire Alarm Installers, Satellite Yahoos, GPS Installers, and so on.

Check out the audio clip I left for you to listen, that will teach you the science of how to “lure” monster fish (a.k.a. customers) in any body of water and easily hall them in! I’ve also included some sample “fishing maps” (from all over the USA) showing you the most lucrative “waters” of where affluent clientele swim. Also check out the security guarantee handout on my blog.

TTYS

Big weekend for New England, Celtics take on the mighty King James and the Cavaliers while the Bruins battle with the streaking Flyers!

Have a Gr8 weekend!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Cctv Installers, Customer Guarantee, Electrical Contractors, Fire Alarm Installers, Low Voltage, Private Security, Security Newsletter, Target Neighborhoods, Targeted Security, Voltage Services

The Thrill of Protection (Great Sample Security Ad Inside!)

April 28, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

1 Comment

Turn out all thoughts of doubt and of trouble. Never tolerate them for a second. Bar the windows and doors of your mind against such thoughts – as you would bar your home against thieves who would steal your treasures.

What greater treasures can you have than faith and confidence in your own abilities to close more security sales in a down-market and the proper security marketing tools to take you there?

Face The Storm

Any security dealer or security sales rep can feel safe in a harbor (The waters of 2007), but real joy and victory comes to those who sense that they can captain the ship during a storm.

Here’s a snippet of a great ad, that’s in this month’s Smokin’ Security Newsletter. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Continuous Stream, Introductory Price, Local Security, Marketing Coaching, Marketing Tools, Personal Marketing, Proper Security, Real Joy, Security Audit, Security Business, Security Company, Security Dealer, Security Dealers, Security Market, Security Newsletter, Security Sales, Smokin, Success Cd, Voltage Services, Windows And Doors

Discover The Secret “Lure” To Being The Big Fish In A Small Pond

April 14, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

1 Comment

How to Own Your Local Market With

Saturation Mailing

(audio file)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

This is a “fishing hole” in Alpharetta, GA. There are just under 500 residential deliveries/homes with an average home value of $338,000 and an average houshold income of $82,000

Discover The Secret “Lure” To Being The Big Fish In A Small Pond

There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients anytime you’d like.

Do you want to learn how to zone in on specific target neighborhoods…prime fishing waters… where you can dominate the market with your targeted security marketing messages…you’ll realize the greatest selling potential with this strategy – learning how to catch “fish” at will!

These Darn Fishing Holes Are All Over The USA

Come back to my fishing hole and we’ll discuss this deeper. I’ve also recorded an audio for you to listen to, plus included some sample “fishing maps” of affluent clientèle.

Here’s another “pond” in Laguna Hills, CA. With 525 residential deliveries, an average home value of $684,000 and an average household income of $77,000 it’s a great “pond” to fish in!

Big Fish Little Pond Strategy

To give you the big fish in a little pond strategy… I’m talking about how you can use postal carrier routes combined with neighborhood saturation mailings to wickedly improve your targeted direct mail response rates, so that you can save money, and maximize sales and profits!

In this month’s Smokin’ Security Newsletter, I’ve included a CD, handout and special report that details the Big Fish in a Little Pond strategy. Here’s some of the things you’ll learn:

How to reach your ideal prospect through cost-effective direct mail.
How to save a boat-load of money by doing saturation mailings- lowering your postage costs by by 50% or more!
Discover how mapping and demographics are the secret “lure” to successful direct mail.
Automatically attract and target any schools of “monster fish” in any body of water and easily haul them in.
And, much, much more!

Don’t you hate it when you’re watching other security dealers and low voltage installers catch more fish, hand over fist, than you and you ain’t catching squat? You don’t need to watch that nightmare anymore!

Do you lay awake at night dreaming about catching a monster school of fish that will double your fortunes overnight?

If you want an inside edge for hauling in even more fish than other competing security dealers, then you need to get your hands on this month’s issue of my Smokin’ Security Newsletter!

Secret Weapon “Lures”

Knowing how and where to fish for only the biggest and best fish in your local pond will lead you to domination of your local market and an incredible income explosion!

This third pond is in Litchfield, CT. This neighborhood has 438 residential delivieres, an average home value of $538,500 and an average household income of $62,000.