Cultivate Learned Optimism- A Sure Fire Way to Increase Sales

Every top security dealer/security sales rep knows it takes a certain number of security site surveys and written estimates before they get a signed proposal from a prospect with his “John Hancock” on the dotted line.

Only those security dealers/security sales reps who constantly tell themselves that the next  estimate that they propose will be the one that gets signed, or the next IP surveillance video demo that they quote will close the deal, can overcome the discouragement of rejection time and time again.
It’s the players that can overcome rejection and defeat who are the ones that are at the top of their game and are so successful.  Therefore, you must develop the skill of thinking optimistically…it’s imperative to the success of your security business!

In Gone With The Wind, Scarlett O”Hara said, “Tomorrow is another day.” For you, another day is another opportunity for growth, change, and taking your security business to the next level.

Senator Robert Kennedy spoke with vision and optimism when he said, “Some people see things as they are, and ask, ‘Why?’ I see things as they could be and ask, ‘Why not?’” You, too, can envision things as they could be and ask yourself, “Why not?”

Ask yourself:

• Why not create the security business and lifestyle you were meant to have?
• Why not increase my RMR ten-fold this month by sending out a quarterly client newsletter, or by having a customer appreciation day or a monthly client gift card drawing?
• Why not offer a premium managed service care program for my top clients?
• Why not create a killer client referral system?
• Why not include a faxback/email back “Fast Cash Referral System” form in every invoice that goes out your door?
• If you’re a commercial security dealer…why not send a summer client newsletter or postcard touting the stark difference between analog vs. IP cameras?
• If you’re a residential security dealer…why not send out a summer residential client newsletter or postcard telling your clients about the advantages of upgrading their CO2 detectors?

Let’s go even deeper because the more you communicate with your client base and prospect the more you SELL!

• Why not discover the top seven (7) reasons for sending out a Thank You card.
• Why not create a Cinco De Mayo celebration day for your client base.
• Why not learn the three (3) key ingredients you MUST have for creating a Smokin’ video testimonial page for your website.
• Why not create a “Guilt-Free Client Appreciation Dinner” for your client base.
• Why not create a killer “Thank You Card” program, to send out to your clients after the security install.
• Why not learn about the greatest mobile advertising for cell phones on the planet?

By the way, everything I just bulleted above is included in the May issue of the Smokin’ Security Newsletter, so just click here today to get your free trial offer of the  Smokin’ Security Newletter.

Like I always say, the main reason security dealers struggle is because they have only one primary way of getting clients. I just laid out thirteen (13) different ways to get more leads and close more business, and to differentiate yourself from your competition…so, why not you?  So, get going and go Smoke your competition!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Developing The Mental Toughness Of A Championship Prize Fighter…

It’s been said that resilience is a boxer’s best friend: As a boxer, you have to roll with the punches and duck out of the way of hooks and upper-cuts.  When you hit the mat, you need to be able to bounce back up, even if you come up with a smashed nose and a couple of broken ribs.  Just being able to get to up on your feet, in the ring, is a victory within itself.

The same holds true for you as a security entrepreneur in today’s turbulent economy. There are upheavals with your prospects, technicians, office staff, and dysfunctional relationship dynamics with your key clients.  Sometimes it can be very overwhelming and downright frightening.

You need to have the song, by Chumbawumba, playing inside your head on a continuous loop… “I get knocked down, but I get up again.  You’re never going to keep me down.”

No, No, No, No, No, No, No, No, No, No, and Then Finally a Freakin’ Yes

You have to keep reminding yourself after every security sales presentation that it’s just a numbers game, that’s it…just a plain ol’ numbers game. Now let’s take, for example, a security sales rep who makes ten presentation and sends out ten estimates to his prospects. He then follows up with his ten prospects and gets ten “no’s” or maybe eight “no’s” and a couple “Hmmm…let me think it over some more and I’ll get back to you.”

Sales reps must be able to dance around the ring and endure the punches, jabs and upper-cuts and must endure repeated blows to their self-confidence, and belief system. To unlock the code to perfection in business is not the ability fight, but the ability to fight smarter…having the mental toughness and resiliency to stay in ring when while you’re getting hammered.

To conquer adverse circumstances, you must conquer yourself first!

To accomplish much, you must be much!

What Does Mental Toughness Look And Feel Like?

First off, it’s about smiling and feeling good about yourself and having a positive mental attitude and outlook within the present moment and the future. Instead of the “Negative Neds” of the world  (If only my wife was behind me, It’s my town/city, I need better techs, I need better sales reps, My customers are cheapskates, My dog hates me, My biz partner sucks!) Persona is the cornerstone of resiliency!

Stop viewing every negative situation as “Why me?” Or, “It’s just my luck.” Instead, view the situation as something that can be overcome, a chance to become stronger, better and more resilient.  I call this having a radical resilient mindset. Besides, the world would be a dull place to live in if everything was dog-easy!

Inspiring Visions of The Future

A championship fighter lets nothing interfere with his priority of winning a belt – and becoming the best he possibly can be. A champion does not assume a “Negative Ned” persona, nor does he let himself lose his focus or become sidetracked by things that do not help him reach his goals.  The eye is always on the prize.

For you the security entrepreneur, clarify the vision you have for your personal life for three to five years out…what will it feel like living in your dreams?  How will you feel about yourself when your fantasy becomes reality? Ok, enough of the touchy-feely stuff.

What about the actions items that you need to implement to get to your dream level?  Set clear, concise, attainable short-term action goals for yourself.  Now that you have bite-sized goals, they should be manageable and attainable with no excuses for getting them done.

There’s nothing that should keep you from standing in the middle of the ring holding the world championships belt over your head!

If it’s to be, it’s up to me!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Peace, out!

Bob

The Thrill of Protection (Great Sample Security Ad Inside!)

Any security dealer or security sales rep can feel safe in a harbor (The waters of 2007), but real joy and victory comes to those who sense that they can captain the ship during a storm.

Here’s a snippet of a great ad, that’s in this month’s Smokin’ Security Newsletter. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Turn Your Service Vehicle into a 24 Hour Selling Machine

Let’s Face It. Times Are Tough Out There Right Now And You Need Everything In Your Power To Attract More Security Clients To Your Business.

Introducing Vehicle Card Pockets TM from Security Marketing Guru, authorized retailer. Vehicle Card Pockets are exterior card holders, for your business cards, that mount to your vehicle.  Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them!

“Why ain’t they calling?”

Getting noticed but not getting the call is a reality for many security and low voltage integration businesses.

Truth is, your name and contact information are forgotten within 15 minutes of viewing, even if the interested party has made an attempt to commit your details to memory.

With Vehicle Card Pockets, you won’t have to worry about prospects committing your contact info to memory or relying on them to have a pen and paper handy to jot down your info or cell phone to snap a picture of it (nobody would think of that, anyway!)  You’ll turn your business cards, an under-used but highly effective marketing tool, into the money-making machines that they should be.  It’s like having a security sales representative permanently gorilla-glued to the side of your van handing out business cards all over town!

If you want to dramatically elevate your game,
I urge you start using Vehicle Card Pockets today!

If you want to dramatically elevate your game, than get a look-see of the three different Vehicle Card Pocket packages that I offer…check them out at the #1 Security Marketing website in the world!  No other site will teach you how to get security clients that PAY, STAY and REFER!

Visit the Vehicle Card Pocket page!

Inside the March Issue, also known as The Spank Issue, you’ll…

1. Find out the how to wipe out price-resistance, once and for all.
2. Learn how to create future “Pay Days” in your business for the rest of your life – that has nothing to do with RMR.
3. Find out what ISFL it’s quite lucrative!
4. Get a form, that if used, I guarantee will make you at least $50,000 in sales in the first year of use!
5. Learn my 79-word retort to counter anyone looking for a “cheapo security system.”
6. How to use the my Stalemate philosophy to win over prospects
7. Learn the importance of SPANK and having lots of ammo when you meet your prospects.
8. When to use the “stick strategy” on new clients.
9. Discover how to create a wall of fame inside your office.
10. Have you ever seen a $120,000 testimonial from a very, very, satisfied client?  Well, I’ll show you one!
11. Get a really cool way to find out the three biggest concerns prospects have before they hired you and how to use that info in your marketing messages.

P.S. Check out this interesting blog post I uploaded last Friday…

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The Old School Way of Dripping On Top Prospects

I’m knocking off a tad early today.  My friend, Rich Donoghue, and I have tix’s to see Lynyrd Skynyrd at Mohegan Sun Casino in Uncasville, CT.  I also want to grab a bite to eat at chef Bobby Flay’s – Bobby’s Burger Palace – that’s inside the casino.

Last Friday I promised you a very cool video on “The Power of Dripping” and keeping TOP prospects in the loop with regards to security services or low voltage installations.

This security marketing strategy will even work for locksmiths, private guard services, private detectives, you name it… This is a very clever way to stay at the “Top of The Conscious” with your security services.

What I going to reveal to you in this video is something that should be at the cornerstone of your security marketing plan.

Here’s just some of the security marketing nuggets that you’ll enjoy in this video:
* How to identify “Toll Booths” (i.e. people who have access to a lot of security installs.)
* The proper sequence for a security marketing “dripping” campaign.
* How to break through the clutter and get noticed quick.

Also, the November issue of the Smokin’ Security Newsletter is stuffed with all the fixings and trimmings like a Thanksgiving Day turkey, so you’ll get…

* How to Mail Up to 50,000 Letters Per Week at No Cost Whatsover (Not Even Postage!)
* Three (3) Live Security Marketing Exhibits on What to Mail in Your 50,000 Letters
* A Shocking and Unique Way on How to Get Your Newsletter Printed, Folded, Stamped and Mailed – for FREE!
* An Outside-the-Box Model for Turning Your Newsletter Into A Huge Profit Center for Your Business.
* A Three Step Guide to Snubbing Your Nose at the Recession.
* The Security Sales Funnel Mind-Map on How to Sell Higher Priced Security Systems.
* How To Leverage Your Testimonials to Bond with New Prospects.
* Four (4) Live Examples of Smokin’ Testimonials.
* The Magic Number That You Must Use on Your Quotes to Sell More Security Systems.
* Remote Control and How to Enjoy Another $15 – $40 Per Month of RMR for Each Monitored Client.
* What You Need to Know to Get to a $1,000,000.00 Security Business and Beyond.
* Six Step Strategy to Eradicate Unethical Door Knockers in Your Area.
* A Plan “C” Backup Plan for Your Business and Life.

I told you this issue was stuffed…and I don’t mean with Kraft’s Stove Top stuffing mix!  I way over deliver on everything I do!  Every month my wife, Natasha, proofreads each issue and she said “Wow, this is an unbelievable issue.  It’s really, really good!”  She’s a tough cookie and tells it like it is.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Swiss Army Knife of Increasing Your Security Sales

Do you remember your 1st money making job as a kid?

I sure do and it taught me a few real good life lessons that are instilled in me this very day.

Back when I was in Cub Scouts I always wanted a Swiss Army Knife (nowadays all kids are looking for an X-Box 360). A couple of my good friends had a Swiss Army Knife, and naturally, I wanted one, too.

At the time, my folks didn’t have the money to get me one…with having to raise five (5) kids and my dad working two jobs just to make ends meet…my little knife was the last thing on their minds when they went to bed at night.

With my parents being right off the boat from good ole County Kerry, Ireland, they didn’t understand the American culture so well.  The fact that other kids got skateboards, go-carts, mopeds, and snowmobiles didn’t register with them. Growing up in Ireland, this type of stuff was non-existent; all they knew was good old-fashioned hard work in the potato fields or milking cows for a play time activity.

So one thing my Irish parents instilled in me was an *IMMIGRANT ATTITUDE* the definition for that being…“doing whatever it takes, for as long as it takes” to get ahead!

So with money being real tight in my homestead, and a prevalent “immigrant attitude” on hand, if us kids wanted a little something extra, we had to go out there and [EARN] it!

So for me to get my Swiss Army Knife, I had to go out, get a paper route and huck the Worcester Telegram & Gazette at hundreds of doors at the wee-hours of the morning (that being before 5 am) before I could earn the money to buy my knife.  It took me 3 months to do it, but I did!

G.I. JOE ACTION FIGURE…

Even though I didn’t get all those fancy-schmancy toys, my parents bestowed us with a gift that was even better then any toy could ever be (even though I didn’t realize it at the time –especially when I didn’t get the G.I. Joe action figure I wanted!) I do realize it now and hope my own kids will understand it, too…because it’s not all about getting, but doing!  You need to do before you get.

When I look at it now, I theorize that my Ma + Pa (who are now 83 and 80, respectively) had a  Swiss Army Knife strategy for parenting. Like the Swiss Army “Officers and Sportsman” knife – which has six (6) practical and highly useful tools on it. Ma and Pa trained us up by these six principles.

Here’s a list of them:

Tool # 1 - Constant nuturing. Making each on of us feel like we were the # 1 child (even though there were 5 of us clamoring for attention).

Tool # 2 - Keeping a firm hand on a slack rein. Giving us the space to grow and develop into our own persons but leading us in all the right directions.

Tool # 3 - Being a good example, they taught us the importance of hard work, school work, being accountable and being polite, kind and giving to all.

Tool # 4 - Self-esteem and confidence building, always supporting and cheering us on and telling us we can do anything we set our minds to and not to be afraid of anything.

Tool # 5 - Recognizing and rewarding good behavior.

Tool # 6 - The family dinner table, sitting down every night as a family unit and  discussing what each and every one did that day – with no distractions (i.e. TV, cell phones, ipods, etc.).

For a couple of Irish immigrants just off the boat, they did a damn fine job (Thanks Ma + Dad, for everything!) of raising a clan, even if we didn’t get everything we wanted.

They gave the five of us children the tools and the mindset to be successful and each one of us is in our own respective fields.

Nurturing Your Client the Same Way You Would Your Children…

Whoa I’m not outta my mind, but having really sound parenting skills, are skills that are applicable to helping you grow your own security business and foster your client base.

The simplest thing you can do for nurturing and caring for your security clients is to have a security client newsletter that you can send out.  This will take care of a plethora of sales and marketing problems.

Here’s a list of problems that security dealers have that can be solved by incorporating a simple quarterly client security newsletter into their security marketing plan. A security newsletter is the Swiss Army Knife of an internal & external security marketing program.

1- Sell more to existing clients.

2- Raise pricing.

3- Increase sales.

4- Motivating employees.

5- Getting sales reps to sell more.

6- Generate more recurring revenue with managed access control.

7- Generate more recurring revenue with video monitoring.

8- Generate more recurring revenue with service contracts.

9- Generate more recurring revenue with alarm monitoring.

10- Generate more recurring revenue with fire alarm inspections.

11- Generate more recurring revenue with personal emergency response.

12- Tapping into the mass notification market.

13- Tapping into the IP market.

14- Tapping into the megapixel camera market.

BTW these fourteen (14) items I quickly pulled out of the SSI Security Sales & Integration, OPERATIONS & SALES REPORT, August 2009 issue.

On my  FREE  “Acres of Diamonds” tele-coaching call in mid-October, that my Security Mavericks & Smokin’ Security Newsletter members will have access to, I will talk extensively about how a security company newsletter can solve every single one of these problems for you, if you so desire.

P.S #1: As the Swiss Army knife is the ambassador for Switzerland, your newsletter should be your good will ambassador for building and maintaining clients 4 life.

P.S #2: Please read the Immigrant Attitude philosophy again. I think this is one thing that is sorely in our society today the,  *IMMIGRANT ATTITUDE* the definition for that being…“doing whatever it takes, for as long as it takes” to get ahead…

P.S #3: We have gone from a society where children had dreams of taking a space ship that would  put a man on the moon, to now where children dream about landing on the  American Idol reality show…

Ever Wonder Whats Going On In My Head…?

Take a Look!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

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Contact Us!

Contact Me for Some Serious E.S.P
Easy – Successful – Profitable
Security Marketing Systems

Bob Maunsell is the founder and President of Security Marketing Guru.com, a premier marketing and business-building firm for the security and low voltage systems integration industries.

Security Marketing Guru.com, provides ready-to-use, Security Marketing Tools, Programs, and Security Sales Training designed to give our clients “ESP” Security & Low Voltage Businesses – Easy, Successful and Profitable. For free marketing strategies and business building resources visit www.securitymarketinguru.com or contact our business growth consultants at 1.866.462.3528

Here’s How To Contact: Bob Maunsell
a.k.a “The Security Marketing Guru”

“The Experts In Client Attraction and Client Retention”

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Security Dealer’s Questions and Answers – Download Your Copy of “The Power of the Clipboard”

Just catching up on a some house cleaning today, had some question that have been sent in to the “Ask Bob” column that I want to answer this lovely Friday. So here we go.

The Doctor That Wants To Be A Security Dealer…

Hi Security Marketing GURU,

I want to start a home security business can you please point me in the direction of where I can get the products and training. Once I get this part done I will contact you for your courses.

Thank You,

Dr. Mark C.
Laguna Niguel, CA

Hey Dr. Mark,

I appreciate your question the electronic security marketing is a great business to be in, the hair stands up on the next of my neck when I think of all the opportunity out there for security dealers and low voltage installers, who aren’t afraid to go to work ON there business and not IN there business.

This market will continue to grow by leaps and bounds for the rest of my natural life and when I’m long gone this market  has unlimited potential and unlimited opportunity , for the security entrepreneur who is wearing binoculars instead of bifocals.

Here is a quote from Bill Gates that will get your “money glands” salivating, “The only industry that changes faster then technology is fashion”.  We just so happen to be in technology industry, and if you understand that security is fashion on steroid, in the sense that it always changes, you’ll never, ever have to worry about your next new prospect.

You see the security industry is always about change, new technology upgrades, adding exotic electronic gizmo that will allow you to create multiple new streams of RMR (recurring monthly revenue)

But this depends if you have a pair of binoculars, or if your wearing bifocals.

Here are seven quick things to get you started learning the electronic security industry.

1-    Subscribe to the security industry trade magazines: SDM – Security Dealer and Marketing, and SSI – Security Sales and Integration.  See if they will send ya a years worth of back issues this will bring you up to speed real quick with industry jargon, and all the latest cutting edge security products.

2-    Call the local ADI (alarm supply house). I think there might be a branch in Carson, CA. Just ask the branch manger when is the next time there having in house training product training on residential security system.

3-    I can’t speak for the state of California, but I’m sure you’ll have to work for a licensed security contractor to get your training and your apprentice hours in. We have a ton of SMG clients out in Cally, that we can point you in the right direction if your looking to get your training under a reputable alarm company.

4-    Another right-smart idea is to order up an alarm system for home and just learn how to program the panel and make it sing, and learn all the in’s and outs of programming an alarm panel.

5-    Last but not least stay plugged in to my website www.securitymarketingguru.com , for the #1 security marketing strategies that get you clients to Stay, Pay, and Refer.

Dr. Mark, that should be more the enuff ideas to get you cruising in the right direction.

Here’s a PDF that you can download titled the “The Power of The Clipboard,” why every security dealer and security rep should be conducting themselves like a Doctor. I have covered this topic exclusively in my Smokin Security Newsletter.

It’s there for your taking, just download the pdf and *implement* the strategy in your security sales presentation. Knowledge is not power, unless it is backed by massive ACTION.

Happy Installations!

Selling Yourself!

Hi Bob,

My company is small 2 techs office lady and 3 part time sales. Really 3 people so I am owner/sales/install/ service. So do I want to promote myself? I have mostly played the just a tech to look bigger than we are is this a mistake?

Charlie C.
Oklahoma City, OK

Hey Charlie,

The only time size is an issue is if you were rolling out the security systems for the new 350 stores that  Oreck Clean Home Center stores that are opening up across the US in 2009, or if you there’s a contract do the security system upgrade on the Federal Penitentiary that’s out to bid in Okie. That’s the only time you need to concern yourself with size.

Your doing a pretty good job employing 3 part sales reps and an office lady, and two techs.
Also you’re a security entrepreneur that is building his security business, and it just so happens you happen to wear multiples hats to keep the whole sha-bang rolling.

Your clients are more concerned how they are being “treated and serviced”, for the most part your clients and prospects don’t care how big you are they just want to know how much you care about them.

TTYS
Bob

Door to Door Security Sales Reps

Hi Bob,
Interesting article on Door to Door as Missionaries, Then as Salesmen, what are your thought s on it Bob? Should we recruit these hired guns?

Thanks
Victor
Atlanta, GA

Howdy Victor,

I think Pinnacle Security love them or hate them, has a great system for Door to Door canvassing. This is security marketing pillar that is often over look when a dealer is looking to increase his residential security sales. I think if it’s done right it can be wildly successful.

Thanks
Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Burglary Alert: Potted Plants Used To Case Homes

I was just reading an interesting article about how burglar’s (these guy’s keep us in business), have been placing flower pots in the driveway and in the front of the door of homes when they are casing in a neighborhood, they usually set up four to five potted plants at traps at a time for unsuspecting homeowners.

The theory is that the burglars are  testing to see if the residents were in town or outta town, and if the home owners moved the potted plants then they would moved it would prove that someone was home and they would move on to the next home where they have setup the potted plant caper.

The fascinating thing that I find about this is that perps are getting smarter and cagier, in how they are breaking in to homes.

Next time you give a residential security sales presentation, I encourage you to use this little story and watch the look on your potential clients face. This is a Mike Tyson style haymaker, for closing home alarm and security deals. It will show that you have insider knowledge on how burglars break in to homes, remember facts TELL, stories SELL.

So what can you use this to an unfair advantage in your local market do to combat these types of capers in your local market…? And gain MASSIVE CREDIBILITY & EXPOSURE…???

Security Alerts E-mails

If something like this happens in your own back yard you should an current and updated email list of clients and prospect who you can send out your  *Security Alert E-mail*  to your list (clients & prospects) warning them  to be  BOLO (Be On The Lookout) for perps, meth-heads, crackheads and miss placed potted plants in out of the ordinary locations, and remember to tell them to forward your email onto a friend in the town so they can BOLO as well.

By doing this you will be employing the power principle of EBSM (Education Based Security Marketing ™) subtlety positioning yourself as the obvious expert and as the local The Security Guru ™.

The Best of Both Worlds

By positioning yourself as the expert and providing free consumer awareness information you are “Softening the Beach Head” for future security system sales and referral generation. Besides sending an occasional Security Alert E-mail you should be in constant contact with your client base at least 2-3 times per month. This is way easier then you might think, a monthly client newsletter, and a couple of emails and walahhh, you just wrote your own prescription for success in a slooow economy. By implementing this strategy alone you will in deed create 7/24/365 sales reps for your company.

When you are in frequent contact with your client base it’s ten times easier to sell and you will generate 100 X more referrals from your clients, you gotta like that. More referrals will make your security selling easier since you will be dealing with people who are pre-qualified to do business with you.

As one of my first mentors would say Jim Rohn “It’s easy to do, easy not to do”

If you choose to do this little trick you’ll put a firewall around your security business that can’t be cracked by even the most creative, deadbeat, trunk slamming, hack job security dealer out there.

The more you educate your client the easier it is for you to sell more security products and services.

If ya don’t show up how can you expect to sell?

P.S. In this months Smokin Security Newsletter, I have a 60 minute no holds barred audio interview with the nations  top security  trainer on  how to sell and install electronic security systems at higher profits and margins!

And that not all you get in the July  issue of the Smokin’ Security Newsletter,  there’s way more:

• Also I have a referral postcard that is “off the hook” for creating a flood of referrals into your business.
• A multi step lead generation example on how to sell $100K security systems and up.
• An telephone script on for handling inbound calls and converting  to service contracts, and maintenance agreements.
• Why you need to be optimistically paranoid, it’s not what you think it is.
• How to give a 1HR service call for FREE to sell a $10K security system.
• The # 1 mistake all security dealers are making right now, and it’s not what you think.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I’m Sorry Your Boring?

I’m Sorry You’re Boring…?

Gothchaya didn’t I…

Today I want you to consider what will happen to your security company if, shall we shall say, it becomes ho-hum – yah know, kinda boring…trust me, it happens to the best of ‘em!

I didn’t mean to offend you (if I did), but…

I just wanted to get your attention! To remind you that if your security marketing becomes boring nobody will give yah a lick of attention – and mind you – you  need all the *attention* you can get nowadays for your security business.

Who wants to get stuck standing next to the boring dolt at a party? That’s right…no one.

Who gives a lick of attention to the wallflower in the corner of the room?  Not many.

You got to remember there’s so much stimuli out in the world competing for your clients’ and prospects’ attention, that your advertising has to rise above the noise and chatter of all the other yahoos out there!Have your marketing campaigns and security sales presentations become as boring as watching paint dry?

Consider this….Are your methods for securing and safeguarding homes and business recycled from 10 years ago, or are you using modern, state-of-the-art electronic counter measures to keep the crooks and meth-heads out of the places you’re trying to protect? Then why not join the 21 century with your marketing techniques as well!? Do your clients even comment if you send out a newsletter, or a quarterly postcard? If you’re not playing on the edge with your security marketing and security application knowledge…you will in FACT become boring and irrelevant.

The money is in the Shock-And-Awe Marketing of your security company, and delivering WOW service!

Do People Want You To Show Up?

This is one of the keys to the kingdom- when people WANT you to show up. Here is a heart-felt testimonial I received from one of my (Smokin’ Security Newsletters Members)

Bob,

I can’t wait to receive the monthly newsletter from Bob and his group. I have a brass balls guarantee with referrals on the back. Just finished our 4th bi-monthly newsletter and I’m hearing from customers that they like it. Even had one customer (retired teacher) that made corrections on it and brought it by the office. I thought that was great because it showed that he read it. Also received a call thanking me for the thank you card I sent a new client. I am seeing positive changes that will only help as our company goes forward, we  still have things to do as our company works on a new educational web site. Thanks for the help and motivation.

Charlie Cleary
Always Alert Security
Bethany, OK.

As you can see from Charlie, he’s not boring; he’s brought excitement into his business and his clients are stimulated and involved with his marketing.  Charlie has gone from working *IN* his business to working *ON* his business…because that’s where the money’s at, Jack!
So, what are you doing – right now – to make your security company standout in your marketplace? It’s easier then you might think!

Be that bright light of enthusiasm

Check out my little eight-year-old marketing whiz!  She came up with a great attention getting scheme…on, of all places, the inside of a bottle cap.  She said she would think of a way to get my attention, when I wasn’t looking, and she certainly did!  She knew a daily habit I had, she interrupted it, broke through the clutter and got my FULL attention, and she made me smile.

There is so much negativity, fear, and hopelessness moving around this economy right now, what you need to be now more then ever is that bright light of enthusiasm, and put a big old smile on your clients face!

The #1 thing to remember in marketing is not to be boring!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

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