Smart Bomb Security Selling

As you probably know by now, I was a Sgt. in the U.S. Air Force back in the day, and for part of my enlistment, I was stationed at Ramstein Air Base in West Germany.  To give you a time-frame, I was stationed in Germany when U2 had just released “The Unforgettable Fire” album and I was sporting a full head of black hair…hahahaha…Yes, so you do remember the Regan 80’s. Back then, I  was in charge of  installing and maintaining high tech electronic security systems at Ramstein.

When we weren’t doing our Air Force specialty jobs, we would don heavy, claustrophobic chemical warfare suits, and performing RRR (Rapid Runway Repairs) training. If the runways were bombed, we would have to run out there, in our chemical suits, and lay down sheets of metal slabs over the holes and craters so that our birds could take off and land.

We were out on the runways for days on end (I’m not kidding you…these NATO exercises were no picnic.)  I’m lightly complaining here…I served in the military during the Cold War, which is nothing in comparison to what our brave young men and women are doing in the two wars that  we are currently fighting overseas in Iraq and Afghanistan.

I had a fascination with the bombs that were attached to the F-4 and the F-16 fighter jets. We used to protect those fancy multi-million dollar fighter jets, along with the payload of bombs that were attached, with a security product from South West Microwave. The product was an M.I.L. Pac 385 portable microwave transceiver (BTW these work well in the private sector and are a great way to protect mobile assets and VIP protection…for quick and temporary deployment for high security needs).

Dumb Bombs…

Before we dive into smart bombing, as it applies to security marketing, let’s first take a look back at how bombs were dropped from aircraft. From the latter half of World War II  (Big Band Music Era i.e. Glen Miller, Tony Dorsey, Louis Armstrong) up until the  late 80’s (The Hair Band Music Era i.e. Poison, White Snake, and Rat) we deployed unguided bombs that were basically dropped from a plane and fell to the ground without actively steering itself. A bomber might have to drop dozens or hundreds to take out a target effectively.  This tactic was what pilots often referred to as the “spray and pray” method that you hoped knocked out your intended target. As we know, these unguided bombs could land way off target, causing unwarranted collateral damage.

This is kinda like doing a mass mailer campaign to everyone that doesn’t give a hoot about your security services. I guess you could call that a dumb-mailer, not to hit the intended prospect with the right offer or message.

Smart Bombs

You see, the 1st generation bombs had no intelligence whatsoever. So what the military did to enhance their dumb bombs, was take an ordinary dumb-bomb and make some minor modifications…like add an on-board electronic system, a built in control system (on-board computer), and a set of adjustable flight fins.

The control system and adjustable fins give the bomb a way to steer itself as it glides through the air. While the bomb is “in flight,” the sensor system and control system track the designated target on the ground. The sensor system feeds the control system the relative position of the target, and the control system processes this information and figures out how the bomb should turn to steer toward the target. Now were talking!  We’re able to pinpoint the target and wipe it off the face of the earth!

Zeroing In…

Don’t you think you and your sales reps (if you have them) would be able to sleep better at night it you were able to smart-bomb all your top prospects…the ones that need and want your security services?  Instead of deploying tactics and strategies that are dumb-bomb in nature?  You do want a bevy of hot prospect lined up to do business with you, don’t yah? just think…you could take off from work, for a solid week or two vacation, knowing the sales funnel was always filled with qualified leads willing to pay for your security services.

It’s simple if you have the right tools.  For example, a free report or video that gets the prospect to respond.  I have a targeted, killer free report,  “21 Ways To Cat Burglar Proof Your Home (TM)” that I give to home owners that request it.  It’s a neat, shocking, little report detailing all the ins and outs on how to secure your home from cat burglars and thieves.  I also have another free, kick-ass report – that gets my phone ringing off the hook from smalls business owners looking to protect their assets – called “How to Steal Your Boss Blind” (TM).  These are just a couple examples of smart-bomb lead generation reports that I’ve written, over the years, that keep my sales funnel full with highly qualified leads.

It’s important to make sure your security marketing pieces essentially convey (I said CONVEY, not SAY) that you’re the “Mac-Daddy” (i.e. the best security installer around)…that you’re sharp enough, and that your clients love you.  If your marketing doesn’t convey this stuff…don’t cha think your leaving something out…like money on the table?

If you’ve properly conveyed all these things to your targeted prospects, then their search has come to an end because….you’re their security MAN!  You’re the one that can secure and protect them from all the creeps, crackheads, wackos, and dishonest employees that are trying to steal every thin dime from their bank account!

Basic Military Training…

I want to leave you off with a great tune from my basic training days down in Lackland AFB, San Antonio, TX.  Squadron 3707 Flight 687  – July,1981

Everywhere We Go

Everywhere we go
People wanna know
Who we are
So we tell them
We’re not the Army
Ground-pounding Army

We’re not the Navy
Deck-swabbing Navy

We’re not the Marine Corps
Jarhead Marine Corps

We’re not the Coast Guard
Lazy, lazy Coast Guard
We are the Air Force
Mighty, mighty Air Force

Have a good one!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Man In The Glass

School Day…

I can’t believe that summer is just about over!  With Labor Day weekend coming up in just a few days, and on Wednesday my girls are going back to school… Boy-O-Boy how time flies!

It really hit me this summer – how fast it all goes by and how precious every single second is!  My wife Natasha loaded all the girls pic’s onto her laptop in the kitchen, and then uploaded them all to one of those online photo stores where she made a bunch of albums of our past vacations and family events.  She also did that thing-a-ma-jig where all the photos are displayed as a screen saver.  Every few seconds a new pic pops up so I see a different photo flash across the screen of something we did together as a family or something corny that the girls did when they were little; it puts a smile on my face to see how many good times we’ve had  together as a family unit.

Also, during this past weekend, I came across an old letter that my mother had sent to me when I was in the U.S. Air Force stationed at Sheppard A.F.B. in Wichita Falls, TX. Inside the letter was an article that she had clipped out of the Worcester Telegram from the “Dear Abby” column. This article made an impact on my mother, so she sent it to little old me in a white envelope with a stamp on it – this was before the internet. This poem made an impact on yours truly also. The poem  is called the “The Man in the Glass”.

The Man in the Glass

When you get what you want in your struggle for self
And the world makes you king for a day,
Just go to a mirror and look at yourself,
And see what That man has to say.
For it isn’t your wife or family or friend
Who judgment upon you must pass;
The man whose verdict counts most in the end
Is the one staring back from the glass.
Some people may think you a straight-shootin’ chum
and call you a person of place
But the man in the glass says you’re only a bum
If you can’t look him straight in the face.
He’s the man to please, never mind all the rest
For he’s with you clear up to the end,
And you’ve passed your most dangerous, difficult test
If the man in the glass is your friend.
You may fool the whole world down the pathway of years
And get pats on the back as you pass,
But your final reward will be heartaches and tears
If you’ve cheated the man in the glass.
By Dale Wimbrow 1895-1954

This poem is very enlightening.  To me, it holds eight eternal truths about life.  They are:

1- The only person you will have to live with for the rest of your life is YOU.

2- There is no certainty that your parents, children, brothers, sisters, friends and spouse will always be there for YOU.

3- You are guaranteed that as long as you are alive, you will reap the rewards of what you have sown with your life or, suffer the consequences of neglecting yourself.

4- Your knowledge, skills, talents and abilities are what will make you happy and able to live life to the fullest.

5- There is only one person in the world that can make you rise to the occasion, only one person you can truly count on and that person is YOU.

6- If you don’t put forth the effort towards self-improvement now, and everyday, you are limiting your ability to represent yourself correctly and, therefore. the amount of success you reap during your lifetime.

7- When I say success, I mean all forms of success including spiritual, mental, physical, financial and emotional.

8- We are not measured by what we take from this life. Rather, by what we give.
If you enjoyed this piece, pass it along to someone that can use it!

** DON’T MISS THIS **

Get your “back to school” Smokin’ Security Newsletter Issue. The Professor’s taking you back to school on yellow page ads this month!

-    How  To Create A Yellow Page Ad That Will Slay The Competition

-    8 Emotional Hot Buttons That You MUST Include In Your Yellow Page Ad

-    Yellow Page Ads From Puerto Rico, Including My Direct Response Ad

-    Hilton Head, SC. A Direct Response Yellow Page Ad

-    A Direct Response Postcard  (ready for you to swipe and deploy) Mail It To All Your Commercial And Residential Clients!

-    How To Use A Tini-Tiny Postcard and Weave 7 Emotional Hot Buttons Throughout It.

-    Why You Need To Stop Thinking Like A Peasant, RIGHT NOW!

-     Let’s Examine the Opportunity Costs of Twitter and Facebook.

-    How To Create A Security Alert!

-    Last But Not Least, How To Suck The Air Out of All The Other Yellow Page Ads In Your Phone Book!

Listen to this month’s audio success CD interview with my Video Analytics wizard, and you will discover over 7 different strategies on how to sell Video Analytics Surveillance Systems.

-    Here’s just three of the things you will learn from listening to this interview.

-    *How to Increase Your RMR with digital guard (ie a video camera).

-    *Why the “Technology Refresh Cycle” is where the big money is in electronic security.

-    *How to be a “solution provider” instead of a commodity.

P.S Hey the 50% discount offer is good to use on 1-5 Little Somethings…If you haven’t aready, Check out my Free Gift!

Check out this goofy video of my girls if you want a laugh!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Winner of the 2009 Security Marketing Yellow Page Ad Contest!

Check out the Video for the winner of our Yellow Page Ad Contest.

Fred,

To help you celebrate your new SMOKIN HOTT Ad, a little number from Pink Floyd…  ttys -Bob

Attention Smokin’ Newsletter Subscribers!

Listen to this month’s audio success CD interview with my Video Analytics wizard, and you will discover over 7 different strategies on how to sell Video Analytics Surveillance Systems.

Here’s just three of the things you will learn from listening to this interview.

*How to Increase Your RMR with digital guard (ie a video camera).

*Why the “Technology Refresh Cycle” is where the big money is in electronic security.

*How to be a “solution provider” instead of a commodity.

Smokin Security Newsletter Subscribers Call in Day

Open Call In Day, Tuesday August 27, 2009 ( 8/27/09 ) from 1pm-4pm Eastern time. 15 minute private consulting calls with Bob, open to all Newsletter subscribers.

Have a great weekend!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**